Optiek Betty De Wilde
Overview
Optiek Betty De Wilde is a specialised optician offering eyewear, sunglasses and sports glasses on prescription, as well as contact lenses for both regular and multifocal use. The brand combines expert eye care with a personal and approachable service experience.
I’ve been working with Betty in a long-term collaboration that grew organically over time. What started with photography evolved into ongoing creative support across branding, communication and digital presence.
Together, we focus on keeping the brand consistent and visually aligned across all touchpoints, while allowing it to evolve in a natural way.
My role includes website design and maintenance, email marketing, copywriting and visual content creation, including photography of products, in-store atmosphere and lifestyle imagery.
Services
Website design & maintenance
Email marketing (Mailchimp)
Copywriting
Photography
Visual content creation
Brand support & updates
Life is too short to wear ugly glasses - and to stay visually outdated.
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Life is too short to wear ugly glasses - and to stay visually outdated. ·
What it felt like.
“What started with a photoshoot has grown into a long-term collaboration. Femke supports my brand across website, newsletters and visual content in a way that feels natural, consistent and fully aligned with how my business evolves.
She doesn’t just execute, but thinks along, refines ideas and helps keep everything coherent over time. Working with her feels like having a creative partner who understands both the practical needs and the bigger picture.”
- Optiek Betty De Wilde
